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We want to use Snapchat to give the government more of a human face. The government can seem like a big bureaucracy to many people who interact with it. But millennials also need government benefits and services (getting a license, registering to vote, understanding and applying for federal student aid). Right now we know our general user demographic trends older, and we struggle to connect with the younger demographic through our current social media channels. Snapchat is the go-to platform for a younger generation. With an engaged audience that large, it was time for us to adopt the platform.
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There are more than 100 million daily active users. According to the White House blog, 60 percent of Americans ages 13-34 are on Snapchat. Explosive growth and audience potential.government using Snapchat and what will it be sharing? Here are our top three reasons for using Snapchat. So now you may be asking, why is the U.S. After weeks of testing the tool to iron out kinks and determine how we’d make content accessible, we were excited to go public when the official government-friendly terms of service were signed. Yesterday, we shared our Snapchat account with the public. Here's how the Human Rights Campaign is using Snapchat: " As one of the first nonprofits to launch on Snapchat, the Human Rights Campaign, the nation's largest lesbian, gay, bisexual, transgender and queer (LGBTQ) civil rights organization, has an established presence that not only allows us to reach a broader and younger audience, but it has also provided us with a unique platform with which we can engage with users." - Emily Simeral Roberts, Digital Media Specialist, Human Rights Campaign. Editor's Note: HIV.gov is learning about Snapchat and today we share how other organizations are using this new tool and measuring impact.